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"Because of the structures of the various discourses within this broadcast genre, structures which were imposed by the pressures of its encompassing commercial objectives and design, it has an inherent inability to communicate information in the same way as the written word."

"CNN's format is a proven competitive broadcasting commodity while other formats, and discourse styles, are not competitive and will have more difficulty attracting audience attention in a predominantly commercial environment."

"Cueing ... as an artificial contrivance becomes a complex phenomenon, one which, after time, can develop into a formalized and familiar cultural experience whose frame becomes ritualized."

"The American public got what many critics and "conspiracy theorists" did not entirely expect: Instead of the "jackboot" and fascist-style propaganda, American television viewers got an endless stream of entertainment..."

"Stuart Hall ... sees the operation of the media within western capitalist societies as "all inclusive." The media shape our tastes and our desires--as well as our expectations. There is 'a shaping of the whole ideological environment ... a way of representing the order of things ... with ... natural or divine inevitability ....'" 

To Finns, it seems, American television news is read "with a gleeful smile and interspersed with laughter, punctuated by frowning--as if ... emotions were totally disconnected from the text.  American audiences ... expect "happy talk" and banter during a news broadcast. Finns, on the other hand, associate such behavior with clowns..."

This chapter also appeared in Mediapolis: Aspects of Texts, Hypertexts und Multimedial Communication under the title: "Concision in American Commercial Broadcasts." 

For more information: See Sam Inkinen, the editor, in Research in Text Theory Untersuchungen zur Texttheorie, a series edited by János Petöfi.

The book starts here

See also: 

Arundhati's speech on confronting Empire
"It is a myth that the free market breaks down national barriers. The free market does not threaten national sovereignty, it undermines democracy... But remember this: We be many and they be few. They need us more than we need them."

(Porto Alegre, Brazil, 28 January 2003)


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These links are from Fair's webpage:

Here are some links about

Telecommunications Policy

From FAIR at: http://www.fair.org/

The United States' original communications policy is the 1st Amendment. Freedom of the press was guaranteed in the Constitution because an exchange of information and an unfettered debate were considered essential components of a democratic society.

Today, however, government policy is designed less to facilitate a democratic discussion than to protect the investments of media corporations. Regulations tend to promote the formation of huge media conglomerates and discourage new, competing voices.

Next: The PR Industry

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